Struggling to get new patients? Let’s talk.
Welcome To Killer Shark Marketing.
I’m Jeff Hopeck, founder of Killer Shark Marketing. We’re a lead generation company focused in the health care space (Dentists, LASIK surgeons, Integrative/Holistic Doctors, ENT, Optometrists).
As a small, boutique agency, we get things done quickly. I’m sure you’ve experienced the feeling of working with a large company. You request a website change and you wait… And wait, and wait.
At Killer Shark, it’s different. We’re a small, dedicated team of marketing professionals, and we’ve kept it that way on purpose.
As the owner, it allows me to communicate directly with clients, and also meet directly with each member of my team. I personally talk with every member of my team on a daily basis.
As a business owner, I understand the need for strategic partners that can move quickly, take action, and get things done to accomplish key goals and objectives. At Killer Shark, we’ve brought that model and philosophy to the online marketing world.
What We Do and Why We Do it.
We generate highly qualified leads for businesses by using a variety of Internet strategies that result in increased website traffic, more phone calls and email leads, and ultimately more revenue for your business.
Some of these tactics include:
1 Telephone Interviews:
You’re a wealth of knowledge in regards to your own business. This is why at the beginning of the relationship, we schedule a brief, 20-30 minute interview where one of our key members will ask you questions about your business, and record the conversation so we can craft blog posts, press releases, and infographics each and every month.
We continue to conduct these interviews on a regular basis, as it provides us with more ammunition to mow down your competition and reach your target market more effectively.
2 Properly optimized website Built with conversion in mind:
Just because a website looks nice, doesn’t mean it converts into more customers. Our team will design and develop your website with conversion optimization at the forefront.
You will not only get a new website that looks great and displays correctly across all devices (phones, tablets, different browsers, etc.) but will also be setup from day one to start capturing leads and maximizing conversions from the traffic that our market efforts send to your website.
3 Content creation:
Companies big and small are realizing that content is the engine that powers the web. We’re going to create engaging, helpful content that addresses the questions, needs, and concerns of your target audience so you are able to create an online sales team (your content) that works for you around the clock, 24/7, 365 days per year.
Your content doesn’t get sick, doesn’t take vacation days, and doesn’t ask for a raise…it just promotes your business day in and day out.
4 Content syndication and promotion:
Creating great content is one thing, but getting it seen is another. Each piece of content created by Killer Shark is optimized for search engines, resulting in more “open doors” that lead to your website.
Our content creation and promotion creates new avenues for people to find your business, and we continue this process month after month, year after year.
The result is a snowball effect. Unlike renting ad space where you exchange a flat fee for promotion, marketing your business via the web with Killer Shark Marketing is completely different.
First and foremost, we are creating an asset that you own, and no one can take it away from you. Instead of trading dollars for ad space, you are building equity in your own brand.
With this model, our services actually become more valuable over time as traffic continues to build, and build, and build some more….and leads continue to pour in for the lifetime of our partnership.
5 Detailed Reporting:
You should never second-guess if your website is working for you, but we’ve seen it- A business owner pays for a web-marketing strategy but never sees or understands how the website is performing! How do you know what works if you don’t track it?
Every 60-days, you’ll receive a detailed report divulging into the actual key performance metrics of your website, compare to past months, review call tracking numbers, see how visitors are getting to your website, and even see the behavior flow… these metrics and more help us fine-tune your website so it can continue bringing in more customers to your business.
6 Adding Long-Term Value to Your Practice:
Our services are designed to generate more leads for your business, thus increasing your number and quality of patients, as well as the overall value of your business. As you can see, our services are not just for short-term gain, but provide a vehicle to truly add value to your business over the long haul.
At some point (if you haven’t already), you’ll be thinking about some form of exit strategy, and if you ever plan on selling your practice someday, having a model in place to consistently attract new patients month in and month out will increase the value of your business dramatically.