Setting up Your Website for SEO Success “Build it and they will come.” If you’ve ever seen the classic baseball movie Field of Dreams, you know what we’re talking about. Unfortunately, you’re not Ray Kinsella (Kevin Costner), and your business probably doesn’t involve plowing corn under in order to build a baseball diamond. The “build it and they will come” mentality simply doesn’t work on the internet. Many businesses start the process of building a website with high hopes that once they eventually launch, orders, new customers, etc. will just come flooding in. If you’ve ever launched a website before, or have talked with someone who has, you know it doesn’t quite work that way. In fact, there are a few basic things that you must get right with your website if you ever want your business to see the light of day for your most important keyword phrases. Luckily for you, Killer Shark can help. Here’s what you get: Technical website audit: We take a look at each client’s current website structure, and determine how to improve it for maximum SEO benefit. This may include adding pages, deleting duplicate pages, and things of that nature. Content optimization: Your website is only as good as its content. In order to rank well in search engines, your content must include relevant keyword phrases that tell the search engines what your website is all about. Title, header, and meta optimization: These are just a few of the technical SEO factors that happen behind the scenes, yet are extremely important to the overall performance of your website. We set these parameters so that Google correctly identifies exactly what keywords are most associated with your website and business. Submission to Google Webmaster Tools and monthly monitoring: Google Webmaster Tools is essentially like having an ER doctor on call 24/7 to look after the health and well-being of your website. If anything happens that needs attention, we will know it immediately. Here’s why it matters: There are a lot of factors that go into a successful search engine optimization campaign, and the elements above set the foundation for SEO success. If you launch into a full-blown SEO campaign and ignore the above factors, you’re not just building your business on sand, you’re building it on quicksand that can sink your enterprise overnight. If you want to build a solid foundation for your business, then getting these technical SEO factors correct from the start is not just recommended; it’s essential. We don’t build websites without doing these things, it’s that important. Here are a couple of screenshots that show rankings for a few niche keywords that are high-value for our clients’ businesses: As you can see, due to our on-page optimization process, we’ve been able to generate first page ranking for our clients for important keyword phrases (in this case, dental implants Burbank, and veneers Alpheratta GA, two dental procedures that turn into thousands of dollars in revenue for each case). Here’s how it will ultimately help your business grow: It’s quite simple really; the more visible you are on the web for keyword searches related to your target market, the more likely you are to get a consistent stream of leads that turn into customers. More visibility = more traffic = more telephone/email leads = more customers. What now? How would you like to have a new website, complete with a perfect on-site SEO structure with zero upfront cost? At Killer Shark, our clients pay no fees upfront, and only a small monthly maintenance fee. If you’d like a custom-built $5,000 website accompanied by professional on-page SEO services without paying a dime upfront, give us a call today!